NEW ARRIVALS
There is a certain rhythm to Mayfair. The Georgian townhouses rise tall, their brickwork carrying the weight of centuries. Tailors lean over workbenches in basement studios, while businessmen hurry past with takeaway coffees in hand, weaving around tourists who slow to admire the storied shopfronts. At the corner of New Bond Street, where it joins with Clifford Street, the fragrance of fresh flowers drifts from a family-run stall, softening the city’s edge.
It is here, in the very heart of London’s tailoring tradition — and the home of our bespoke store, Savile Row Company Custom Made — that we chose to capture our autumn/winter collection. The streets themselves became the natural backdrop for garments designed to embody the same timeless elegance.
Shirts for Every Season
Shirts have always been at the heart of what we do, and this season we’ve refined and expanded the collection to meet every moment of your week. New fabrics make their debut — cord, with its rich texture and autumnal depth — alongside an extended range of our much-loved easy-iron cottons.
From the sharpness required in the boardroom to the ease of a weekend pub lunch, each design has been created with versatility in mind. Layer a crisp formal shirt beneath soft knitwear for a relaxed but considered look, or pair it with a double-breasted suit for a touch of Mayfair authority. Finished with a silk tie or cufflinks, it becomes an outfit ready for any occasion.
Knitwear: Softness, Lightness, Warmth
Our wool-cashmere knits are crafted to feel as effortless as they look. Soft against the skin, light in the hand, yet warm enough to face the season’s chill. Perfect for layering, wear a crew neck beneath tailoring, or allow a knitted polo and scarf to take centre stage on a cold evening walk. These are the pieces you’ll reach for again and again. Quietly luxurious, endlessly versatile.
The Long-Sleeve Polo, Refined
This season, we've reimagined the long-sleeve polo. Made from piqué cotton, it now features a concealed button under the collar. An elegant detail that keeps its shape sharp from day to night. As easy with jeans as it is under a blazer, it’s quickly becoming one of our new-season essentials.
Scarves: The Finishing Touch
Winter calls for cashmere, and our new scarves are woven for both warmth and polish. Fringed, feather-soft and available in timeless shades, they finish an outfit with ease. They can also be monogrammed, making them the perfect gift — whether for someone else or simply for yourself.
Tailoring: Double-Breasted, Double the Impact
We have always believed in the power of a well-cut suit, a conviction rooted in our history. Our founder was a master tailor, and his exacting standards still guide the way we cut, stitch and finish every piece today.
This season, our tailoring expands to include new double-breasted designs. And alongside them, you’ll still find our timeless grey and navy two-button suits, as well as subtle Prince of Wales checks introduced for those who prefer refinement with just a hint of personality.
Worn with a silk tie, pocket square and cufflinks, these aren't just men's tailored suits, they’re statements of craft and confidence. Designs ready for every occasion where impression matters.
Nightwear: After-Hours Indulgence
At the end of the day, there is comfort to be found in the details. Savile Row Co pyjamas are cut from the softest cotton, while our new teddy gowns are cocooning and impossibly warm. For those who believe that luxury belongs as much at home as it does out in the world, this collection is designed for you. And yes, monogramming is available. Because even nightwear should feel personal.
Gifts for the Season Ahead
With the festive season approaching, we’ve expanded our gift offering. Ties, cufflinks and accessories come presented in premium boxes. Ready to give, no wrapping required. And with monogramming available across shirts, scarves, polos and more, there’s no better way to make a gift uniquely his.
